New LIVE Webinar: Secrets of Retention and Retail for Treatment...
Join us on February 22 at 9am Pacific/ Noon Eastern for our next live webinar, Secrets of Retention and Retail for Treatment Professionals. Spa therapists are not always comfortable with recommending...
View ArticleGroupon, Groupoff
Spa directors speak the word “Groupon” with the same distaste that they once reserved for “Yelp.” I don’t think the barrage of social media discount ideas will stop anytime soon. And, as ever, there...
View ArticleDiscovering the heartbeat of your small business
Most companies today recognize the need to articulate their core values. Core values provide the compass that guides the business. While business strategies should constantly be evolving, core values,...
View ArticleMaking Art, Creating Delight: The Top Tier of CX
It’s time to talk about the final component of World Class CX: Art. The dessert. The frills. The fun stuff. You can’t have a successful business without these first two ingredients: 1. Core Values: the...
View ArticleCXperts Wanted: #1 In a Series
Customer experience, or “CX” in industry parlance, is the real-world outgrowth of UX, User Experience. While this seems ironic, if not absolutely bass-ackward, the big players in the consumer space...
View ArticleWorld Class CX: The Roots
We believe that there’s a formula for great Customer Experience, or CX. There are three key ingredients. Like any deceptively simple recipe, it’s highly dependent on the “cook.” Like whipped cream, it...
View ArticleGift Card Accounting Best Practices with Lisa Starr
Just in time for the Mother’s Day gift selling season, Lisa’s latest blog for Booker breaks down the basics of gift card money management. Don’t miss this quick but important read. Need help with your...
View ArticleThe Second Ingredient of World Class CX: Structure
We’ve been talking about Core Values, the nutrients that “feed” your company’s customer experience. Now it’s time to move up and actually construct a system that can consistently deliver great...
View Article6 Ways Spas Don’t Practice Workplace Wellness
This year’s Global Wellness Institute Summit in Mexico City will highlight Workplace Wellness as a key issue. Spas are all about wellness, right? We’re exemplars, right? The reality is, a spa is a...
View ArticleSpa Startups: They’re ba-aack!
The recession may have battered the spa industry and shut down many facilities, but we’re finally seeing a resurgence in startups–many of whom aren’t even using the “S” word (that would be “spa”) to...
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Here’s to a successful year in 2016
Welcome to 2016! The older I get, the more New Year’s Day reminds me of the movie Groundhog Day; I can’t believe it’s here again, already! The fact is, the more quickly the years tick by, the more...
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The Changing Faces of Spa Staffing
The right time to run a business is . . . well there never is a perfect time. Economic indicators, elections, global events, volatile weather and changing trends all contribute to positives on the one...
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Global Wellness Forecast
What is the forecast for Global Wellness? You cannot open a magazine or see marketing messages today without being struck by the frequent use of the word “wellness.” It may seem like this word came out...
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How Spas Help Battle Aging Using Non-Medical Methods
The International Spa Association defines the word ‘spa’ as “places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body, and spirit.” Can...
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Get Your Gift Card Accounting Processes Ready For The Holidays
Do you have big plans for all of the money you received from selling gift cards and gift certificates over the holiday sales season? Not so fast—it’s not your money yet. You need a solid gift card...
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Inspiration for Spa Leader Challenges
Do you ever wish you had more information that would help you to solve a problem? Do you ever wonder whether you are the only one experiencing a particular challenge? As the spa business model...
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Spa Retailing: Whose Job Is It?
Spas know that retailing is an important component of revenue generation, and yet many still struggle to reach hoped-for results. Who’s responsible for driving retail sales in your spa? Management?...
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Spa Success In Unlikely Places
One of the crucial issues in spa marketing is to create a promise to the client that can be fulfilled by the spa, so that expectations are aligned with reality. In recent years, I’ve visited two spas...
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How to Plan an Effective Spa Discounting Strategy
Are you struggling to fill your spa appointment books, but not sure about the discounting route? Proceeding with a cautious spa discounting strategy is the best plan. Discounted pricing has become an...
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Spa Therapist Salary: What should a spa therapist be paid?
Despite the lack of standard base salary, U.S. therapists earn the most worldwide. Therapists in the U.S. are the best paid in the world and can earn up to US$4,166 (€3,100, £2,700) a month. Meanwhile...
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